Built in Britain
That’s right, we even build them here!
CycloTricity electric bikes are unique, not only in their attractive designs and value for money, but also in where they are built. Our bikes are the only electric bike range that is entirely built on our beloved island, the country of its origin! We continue to design and build our bikes in-house in Southampton because we understand the immense difference this makes to the quality and durability our customers get to enjoy.
There is a misconception that “Made in Britain” always comes with a premium price tag, which is true in the majority of cases. But in certain circumstances, it could actually be quite the contrary. We Brits are far more efficient in manufacturing highly technical and “clever” products. The more technical and intricate the product is, the more efficient we tend to be at controlling its build process, which eventually translates into a reduced price tag compared to an outsourced manufacturing that’s only remotely managed.
CycloTricity is the only team of designers, engineers and mechanics that has taken the leap into proving this to be the case. We are now superseding the quality of most electric bicycles, and even competing with the readily imported bikes from the Far East price-wise.
Electric bikes have traditionally been riddled with technical problems for far too long. The quality control process has always been a struggle for manufacturers having their build process in the Far East. Especially for those with a long supply chain and too many parties involved. Not only does this add to the retail price of the end product, but quality issues tend to slip through the testing phase and only appear in the field when a customer is riding the bike. Problems such as dysfunctional motors, dying battery cells, connection short circuits and other mismanaged issues throughout the outsourced build process. This is the case in both the upper and lower ends of the market.
We are determined to change that for good by providing our customers with bikes that have been assembled under our watchful eye.
Design and Research & Development
All CycloTricity bikes are designed in-house at our own premises including some of the individual components. The objective of our designs is driven by fashion and ease of manufacturing. We see our electric bikes almost as a fashion accessory with which our customers can feel a sense of pride. We are also very mindful of not getting too carried away with creating something over the top as we understand the importance of riding something inconspicuous, a well proportioned lean machine.
Having said that, combining great aesthetics with something practical and low manufacturing costs is easier said than done. Our designers spend many months on each bike model refining and re-designing each concept to ensure we strike the correct balance. Innovation is at the heart of our talent here at CycloTricity, and we will continue making new leaps to always bring the best to our customers.
The CycloTricity engineering process revolves around the question of durability and how to extend the lifespan of the components used. Although our bikes are among the lightest created in the market, it’s vital not to make the common mistake of compromising on the robustness of the components. All our raw materials are tested in strictly controlled environments to ensure top and steady performance. Our engineering and procurement departments work closely together to get this key point right.
As these materials and components move along the factory stations, they go through a series of tests both individually and as part of the final assembly.
Although much of our work makes use of standard bike components, there are a lot of other components that we manufacture from scratch by ourselves making use of laser cut and CNC machined parts. These tend to be the elements of the bike that directly impact quality/durability and is usually carried out with the help of British engineering firms.
We are of course also reliant on readily made parts such as Samsung cells and motor windings, but even then the assembly of the final component is hand made and supervised by us before it reaches a state that is ready to for the assembly line.
It is engineering that bridges the gap between design and assembly, and it is here we get to watch our Eureka moments come to life!
As part of our commitment to attention to detail, we blast a lot of our alloy metals prior to painting for an added glance and visibly high quality finish.
Once all the individual components are tested and ready for the build, they are lined up on the assembly line. This stage is strictly all done at our own premises with no outsourcing taking place. The reason for us to insist on doing this part entirely by ourselves is to gain full visibility into how the different components come together and form the end product. This gives us a chance to test the bike as a whole and implement a filtering process that captures any imperfections before the bike reaches our customer.
Besides conducting R&D in-house, we also undertake almost all the testing ourselves, with only the finished products being tested externally in independent testing. Every bike that leaves our assembly line is given a final and intensive inspection by one of our expert head mechanics, ensuring the quality level is worthy of our highly respected customers.